Promotional Products Guide
The main intention behind this guide is to explain to you the beauty of including promotional products in your marketing campaign. However rather than selling you the concept of promotional products itself, this comprehensive series will serve you as a guide on how to go about marketing through the use of these products by providing you with explanations and examples in order to facilitate the advertisement of your products or services. Of course the ultimate goal of this guide is to help you find different avenues as to how you can increase the percentage of sales of your business. Additionally, this guide caters for both those business on a budget as well as for those businesses where money is not an issue but would still like to make their business more profitable.
Whether you decide to go for your marketing campaign all on your own or whether you want to ensure that you can understand the dynamics of how a professional marketing company works this guide will guide you all the way.
In simple words, this is an easy to read and understandable guide that will help you set up a financially rewarding promotional program.
Chapter 11: Take your Business to a Trade Fair
- What is really in it for you?
- Not All That Glitters Is Gold
- The Role Of Promotional Products In Trade Shows
- Who Will Be Representing You At The Trade Show?
- The Location Of Your Business At The Trade Show
- How To Go About Your Exhibit And Booth Display
- The Day Of The Trade Show
- Customer Care At The Trade Show
E. Jerome McCarthy. Basic Marketing.
The Importance of Diversification.2008. Retrieved from: http://www.investopedia.com/articles/02/111502.asp#axzz1dcpa0Brh