Custom Bags & Tote Bags

Find Custom Bags for Every Promotional Need

Different bags serve different purposes, making it easier to match your promotional merchandise with the people receiving it and how they are likely to use it. Explore the available categories to find personalized bags for events, employee gifts, travel, outdoor activities, customer giveaways, and everyday use.

• Cooler Bags: Practical promotional cooler bags for picnics, outdoor events, company outings, sports activities, and everyday food storage.
• Tote Bags: Versatile tote bags for trade shows, shopping, conferences, schools, retail promotions, and everyday carrying needs.
• Backpacks: Personalized backpacks useful for employees, students, travelers, teams, events, and businesses looking for practical branded merchandise. Custom drawstring bags offer lightweight, convenient options for employees, students, sports teams, events, and promotional giveaways.
• Duffel Bags: Spacious promotional duffel bags suited to travel, fitness, sports teams, employee gifts, and weekend activities.
• Fanny Packs & Crossbody Bags: Compact fanny packs for events, travel, outdoor activities, festivals, and customers who prefer hands-free carrying.
• Budget Bags: Cost-conscious promotional budget bags for large events, giveaways, campaigns, and organizations ordering for larger audiences.
• Travel & Toiletry Bags: Convenient personalized travel and toiletry bags for travelers, employee gifts, hospitality programs, and corporate giveaways.
• Brands: Explore promotional bag brands to find styles and products that match your organization's preferences, branding needs, and budget.

Why Custom Bags Make Great Promotional Gifts

Custom bags combine everyday usefulness with repeated brand exposure. Unlike promotional products used only occasionally, a tote, backpack, cooler, or travel bag can accompany its recipient to work, school, events, errands, trips, and outdoor activities.

That makes promotional bags a practical choice for organizations that want their branding tied to an item people keep using. Selecting a bag based on the recipient's lifestyle can also make a giveaway feel more relevant and useful.

• Everyday Visibility: Keep your logo visible as recipients carry branded bags to work, school, events, stores, and other locations.
• Practical Value: Give customers and employees products they can use for travel, storage, shopping, work, or recreation.
• Broad Appeal: Choose from different bag styles based on age, lifestyle, profession, activity, and promotional purpose.
• Event-Friendly: Bags can help attendees carry materials, merchandise, samples, and other items during conferences and events.
• Employee Gifting: Use personalized bags for onboarding, recognition, company events, travel programs, and employee appreciation.
• Flexible Branding: Select bag styles that provide suitable surfaces for logos, artwork, and other promotional messaging.

Where Promotional Bags Fit Into Your Business

Promotional bags can support marketing programs across industries because you can choose them for specific audiences and activities. A school may need backpacks for students, while a corporate event may call for totes that attendees can use to carry materials. Travel companies can choose luggage-related accessories, and outdoor businesses may prefer cooler bags or duffels. Matching the bag to the audience gives businesses a chance to offer relevant merchandise while keeping their brand visible beyond the initial interaction.

• Trade Shows & Conferences: Give attendees custom totes or backpacks for carrying brochures, samples, and event materials.
• Corporate Programs: Use personalized bags for employees, onboarding kits, recognition programs, company events, and business travel. Custom briefcases and laptop bags provide practical options for employees, business travelers, corporate events, and professional gifting programs.
• Schools & Education: Choose backpacks, totes, and other bags for students, faculty, clubs, fundraisers, and campus activities.
• Sports & Fitness: Use duffel bags, backpacks, and crossbody styles for teams, gyms, tournaments, and fitness programs.
• Travel & Hospitality: Provide travel and toiletry bags or other useful accessories for guests, employees, and corporate travelers.
• Outdoor Events: Choose cooler bags, backpacks, and other practical styles for picnics, festivals, recreational programs, and community events.
• Retail & Customer Giveaways: Use totes and other reusable bags as promotional merchandise, customer gifts, or campaign giveaways.

Choose a Bag That Matches the Occasion

The right promotional bag depends on how you'll use it, who will receive it, and what you want it to accomplish. A tote bag may be ideal for a conference or retail promotion, while a backpack can provide more storage for employees or students.

Cooler bags can suit outdoor campaigns, and travel or toiletry bags can complement corporate gifting programs. Considering the product's intended use before ordering helps you choose custom bags that are practical, appropriate, and aligned with your promotional goals.

• Purpose: Decide if the bag is intended for giveaways, employee gifts, events, travel, school programs, or everyday use.
• Audience: Consider the recipient's lifestyle, age, profession, interests, and typical activities.
• Capacity: Choose a size that accommodates what recipients are likely to carry.
• Style: Select totes, backpacks, duffels, coolers, crossbody bags, or travel bags based on the occasion.
• Customization: Consider how your logo, artwork, slogan, or other branding will appear on the bag.
• Quantity: Estimate the number of employees, attendees, customers, students, or recipients who need a bag.
• Budget: Balance product style, quantity, personalization, and the overall promotional campaign budget.
• Timing: Leave enough time for product selection, artwork preparation, customization, production, and delivery.

Turn Everyday Bags Into Branded Experiences

A custom bag can also become part of a larger promotional gift or event package. Businesses can fill personalized totes, backpacks, or travel bags with other branded merchandise to create useful welcome kits, employee gifts, conference packages, or customer appreciation sets.

This approach lets multiple products work together while giving recipients something they can keep using after the event or campaign.

You can tailor the contents to the audience and purpose. An employee welcome kit might include a personalized backpack with apparel and office essentials, while a conference package could use a tote to carry event materials and promotional products.

Travel-focused programs can pair toiletry bags with other useful accessories. Coordinating the bag with the contents creates a more complete promotional experience.

Why Select Empire Promotional Products for Custom Bags & Totes?

Empire Promotional Products brings together multiple bag styles to help businesses create promotional merchandise around different audiences and occasions.

From everyday totes and backpacks to cooler bags, duffels, crossbody bags, and travel accessories, the collection offers practical options for events, employee programs, customer gifts, and marketing campaigns. This variety makes it easier to select personalized bags based on how recipients will use them.

Custom bags can also be incorporated into broader branded merchandise programs. Businesses can use them as standalone giveaways or pair them with apparel, drinkware, office products, and other promotional items to create coordinated gift packages. Selecting products around a specific audience or event can help create a more useful and memorable promotional experience.

Find Your Next Custom Promotional Bag at Empire Promotional Products

Explore the custom Bags & Totes collection to find personalized options for your next trade show, employee program, corporate event, customer giveaway, travel initiative, or promotional campaign. From versatile totes and backpacks to cooler bags, duffels, crossbody styles, and travel accessories, you can choose products that fit your audience and intended use.

Once you’ve found the right options, connect with the Empire Promotional Products team for product recommendations, customization guidance, artwork assistance, and a personalized quote.

Frequently Asked Questions