"Imprinting Promotional Products"
Lawrence Mayer
November, 2005
The
evolution of imprinting processes used on promotional products has accelerated
in scope and quality over the last 25 years. In the infancy of the usage
of products used as giveaways the methods were very simple, consisting mostly
of hand set type or linotype that reproduced a simple text message applied
either by letter press (mostly on calendars) or foil stamping. The next
significant improvement was the use of silk screening whereby company logos
could be combined with text in multiple colors creating imprints that carried
greater brand awareness.
The selection of the most appropriate imprint process is determined by both
the type of product purchased, the imprinting options available for the
substrate and the promotional goal of your adverting campaign.
The most common imprinting
processes for promotional products are: Below are brief technical
descriptions of each process and the types of products they are used for.
Foil Stamping Lithography Laser Printing Like photocopiers,
laser printers employ a xerographic printing process but differ from analog
photocopiers in that the image is produced by the direct scanning of a laser
beam across the printer's photoreceptor. Laser printing on paper and other
substrates has become increasingly faster, cheaper and more accurate in
terms of color rendition. It is the preferred method for short run color
print jobs on promotional products. New toners are constantly being developed
that allow laser printing to be done on various plastic substrates with
good color rendition and durability. Typical products that use this process
are calendars information pamphlets and the like. Pad Printing Debossing Color Filled
Debossing Silk Screening Laser Engraving Dye Sublimation Transfers Epoxy Domes A multi color image
is printed on a high quality paper to get good color rendition. Epoxy is
the poured over the paper resting at the bottom of the mold. The resulting
image has great visual impact.
- Foil Stamping
- Lithography
- Laser Printing
- Pad Printing
- Debossing
- Color Filled Debossing
- Silk Screening
- Laser Engraving
- Dye Sublimation
- Decal Transfers
- Epoxy Domes
Foil stamping uses a thin foil or ribbon consisting of a mylar carrier a
pigment and a heat activated solvent. The solvent is bonded to the pigment
and when struck with a hot die (250 -300 degrees F) it fuses to the substrate
material. Foil stamping is the only process that produces shiny metallic
imprints. Most common is Gold which for conveys a sense of richness. Silver
is a second choice with other metal colors falling far behind in popularity.
With the advent of computers, there are now machines that precisely release
foil onto substrates with a precision heat source following a vector file.
These are particularly useful for samples or imprinting lists of individual
names one at a time.
Commonly known as offset printing, this is a process in which a lithographic
stone or metal or paper plate is used to make an inked impression on a rubber
blanket that transfers it to the paper being printed, instead of being made
directly on the paper. This is the preferred process for large run prints
on paper products. The benefits are full color reproduction with the possible
addition of specific spot colors coatings.
Pad Printing is the process of decorating objects and is especially well-suited
for use when the objects have an irregular surface. For example, a country
club wants golf balls decorated with their insignia. The golf balls present
a dual printing challenge because of their dimpled surface and spherical
shape.
With pad printing, there are three major components: pad, ink and cliché.
The cliché is made of a hard polymer or steel material and is configured
with the desired design etched into it to act as a reservoir for the ink.
The pad, typically made from a silicone rubber, first presses against the
ink reservoir in the cliché. The pad picks up the design and transfers
it by pressing against the object. The properties of silicone allow the
ink to stick temporarily to the pad yet be fully released when it comes
in contact with the object.
In the golf ball example, the resiliency of the silicone pad allows it to
not only print the dimples, but also follow the curve of the ball.
Pad printing is used for decorating many promotional products including
drink ware, stress balls, plastic key tags, calculators and picture frames
to name a few.
Debossing has been the traditional method for imprinting leather products
for many years. It utilizes a heated die with the image of the logo and
text as a raised surface which contact the leather first. It then is pressed
into the leather and compresses the fibers permanently. The same technique
or die can be used to deboss simulated leather (vinyl) the only difference
being that radio frequency is passed through the die which super-heats the
vinyl to conform to the surface of the die. Debossing is used when a subtle
effect is desired as on a personal accessory.
Color filled debossing has an intermediary step of applying silk screen
ink or foil to the area to be pressed in. The effect is a clean colorful
imprint recessed into the substrate. This process is used extensively on
vinyl portfolios, bags with viyl imprint patches and other small vinyl pocket
accessories.
Silk screening is an ancient art that dates back thousands of years in Chinese
culture. While the principal of passing ink through a finely woven screen
has not changed, the method that we use to create the desired image has.
Today, silk screens are made of Dacron fibers with extremely fine threads
creating a fabric with as many as 350 lines per inch. Images can be reproduced
with very fine detail, and colors can be registered one to another to reproduce
complex and detailed logos in vivid color. There are many types of silk
screen inks, each with different solvent bases that chemically bond the
colored ink to a wide variety of substrates and products. Products range
from pens to soft plastic products glassware and tee shirts. Today, many
silk screen inks are “cured” using ultra violet light. This
allows for extremely fine detail prints since the screen ink does not have
solvents that evaporate and “clog” the silk screen fabric. It
is also much more environmentally friendly.
Laser engraving is the practice of using lasers to engrave, etch, or mark
an object. The technique can be very technical and complex, and often a
computer system is used to drive the movements of the laser head. Despite
this complexity, very precise and clean engravings can be achieved at a
high rate. The technique does not involve tool bits which contact the engraving
surface and wear out. Laser engraving is extremely precise and can reproduce
the finest of details in a promotional logo. The engraving machine is set
to penetrate the top layer or coating of the product producing a tone-on-tone
effect on solid materials or a contrasting effect if the material below
the top coating is of a different color. If the color combination is not
desirable a technique called oxidation is used that turns the engraved area
black to produce a rich looking imprint. Metal pens, rulers, and various
awards and frames are products where this method is used.
An effective and inexpensive full color printing process.
A dye-sublimation printer (or dye-sub printer) is a computer printer which
employs a printing process that uses heat to transfer dye to a medium such
as a plastic card, printer paper or poster paper. The process is usually
to lay one color at a time using a ribbon that has color panels. Most dye-sublimation
printers use CMYO colors which differs from the more recognised CMYK colors
in that the black dye is dispensed with in favour of a clear overcoating.
This overcoating, (which has numerous names depending on the manufacturer),
is effectively a thin laminate which protects the print from discoloration
from UV light and the air while also rendering the print water resistant.
Dye sublimation is used as an indirect printing process. Standard black
and white laser printers are capable of printing on plain paper using a
special "transfer toner" containing sublimation dyes which can
then be permanently heat transferred to T-shirts, hats, mugs, metals, mouse
pads, puzzles and other surfaces.
Transfer printing is a mass-production method of applying an image to a
curved or uneven surface. It is most commonly used for printing on porcelain
and other hard surfaced pottery.
Transfer printing evolved in England in the 1750s. The image is first engraving
on a copper plate. Pigment is then added - often mixed with oil and heated
to allow the colour to run deeper in to the engravings. The image is then
transferred to a piece of paper or fabric, sometimes with a layer of glue
applied, that can easily be cut and shaped to fit around curved objects
such as dishes and teapots. This is known as the 'bat' and gives the process
its alternative name: 'bat printing'. This is then placed on the ceramic
object in its unglazed state after its initial firing to transfer the image
to the object; the object is then glazed and fired again to make the image
permanent. Today, this process has evolved considerably and the following
is a list of promotional applications for heat transfer.
Fiber apparel, game boards, mouse pads, beverage insulators, game boards,
fabric bags, etc.
Applications: Bags, portfolios, pins, anywhere where a rich multicolor imprint
is desired and can be affixed with an adhesive backing.
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