What Makes a Great Promotional Item?
Promotional items are an effective way to advertise your business. When you give away a free item to your customers they are probably going to use it, particularly because it is free. Not only that, but they are going to appreciate the thought behind the item and value being your customer. But an added benefit to giving away promotional items in your business is the affordable advertising you receive!
One of the best ways to advertise your business through promotional products is by giving away wearable products, such as t-shirts, hats, and jackets. If you give your best customers a free shirt or hat with your company’s logo and contact information, and that customer chooses to wear the hat or shirt, you have effectively advertised your business to anyone who sees your customer out and about. Not only that, but if the shirt or hat is attractive one of your customer’s friends may ask where he purchased the shirt, and he will tell them about your business. This is free word of mouth advertising!
Wearables make great promotional items, but there are other options as well. You may want to consider giving your customers a ceramic or travel coffee mug with your company’s information and logo on it. Most people use coffee mugs on a daily basis, and your customer will be reminded of your company whenever she enjoys her morning coffee.
A pen or a pencil with your company’s information is another popular choice for a promotional item. Any business, large or small, can fit an order of customized writing utensils into their advertising budget. Customers who come to your business can take a pen home, and when they use it they will be reminded of your business. Including your phone number as part of the inscription on the pen will encourage them to call and make an appointment or ask about a service. Choosing a professional-looking pen for your promotional item can expand your advertising potential as well, since many of your customers will take a nice pen to work with them, thus advertising your business to their coworkers.
Other office accessories also work to bring your advertising to work with your customers. Stress balls, rulers, and desk accessories such as paperweights, can all be used as promotional items. Whenever someone sees your business’s logo and phone number on your customer’s desk, you are advertising!
Another practical business promotional item that will likely be used by your customer is a calculator. Choose a calculator that works well as a desktop calculator, and your customer will see your logo and your name every time he needs to do some figures. Avoid making the calculator so extravagant that your customer will be tempted to give it to his children, though, because this is a waste of your advertising money.
Calendars are another popular business promotional item. A calendar with professional images and your company’s logo, name, and contact information is likely to be displayed at home or in the office. This is an item that will stay up year round, and if you send out calendars early in December each year your customers will be used to the fact that they do not have to spend money on a calendar. They will begin to plan on displaying your company’s promotional calendar in their home or office.
You may choose to go practical in your choice of a promotional item. You can purchase lunch bags, coolers, and travel bags with your company’s name and logo on them. These are items that your customers are likely to use on a daily basis, and can bring excellent brand and logo recognition to your company.
Some companies choose a variety of items for their promotional gifts. This is another great idea, because the more variety of items you can give to your customers, the more likely it is that your item will be used. If you choose to give a variety of gifts, try to keep the same color scheme, logo design, and font type for each item. This will increase recognition and draw even more customers to your business!
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