he media is certainly the message here. Never has a product brought more change into the lives hundreds of millions of people in so short a span of time than the cell phone. People carry them wherever they go and they are frequently in need of some promotional accessory to assist them in the use of these great little devices. Cell phones arrived to the market in the mid 1980s as huge heavy clunkers that did little more than place a barely transmittable call. All that changed quickly enough, and in the beginning of the 21st century we saw incredible progress in the miniaturization of the phone as well as the incorporation of new functions including alarm clocks, camera functions, instant messaging capability and web browsing. The newest phones to be introduced in mid 2007feature touch screen displays that remove mechanical buttons allowing for the display screen to be most of the footprint of the phone.

We have certainly arrived in an era which many of us perceived as science fiction in our youth. The cell phone has morphed into a personal communicator in which voice communication will ultimately not be the sole dominant feature of the device. Because these phones play an integral part in everyday life they deserve attention as a promotional product vehicle as they are a platform for multiple message exposure which is a key determinant in marketing effectiveness.

Promotional accessories for cell phones or personal communicators are a natural promotional medium because the product is used by every owner, every day. Thus, you get thousands of exposures of your promotional logo for a reasonable cost. Since your clients or potential customers use the phones in almost every daily endeavor, accessories are needed that take the storage and safe-keeping of the device beyond the pocket or purse. With increased storage of information and multiple usages our need to protect the phone, have emergency power for it readily at hand, and have back up accessories for our data available, becomes increasingly important.

Your potential customers will welcome innovative imprinted products such as emergency chargers, desk top cradles, simm card back up devices, carrying cases, flashlights, even promotional stress toys that double as cell phone holders

Traditional promotional products such as imprinted tote bags and duffels now feature easily accessible cell phone pockets as a basic product feature.

Wireless carriers can inexpensively promote their services with these unique promotional products and virtually any company from manufacturers of sporting goods to media content providers can effectively promote their brand or theme for pennies a day.